It’s not magic, it’s science
Despite our products’ seemingly magical effects, they’re science-backed and thoroughly researched, tested, and verified.
What sets us apart from the rest?
Science is rooted in everything we do.
Learn more about our commitment to clinical data, patent-pending technology, and science-backed ingredients.
how our products work
Our partnership with USC
In 2018, we donated $230,000 to the USC School of Pharmacy to form a research fund. The team uses this donation to drive innovation in dihydromyricetin (DHM) research to understand how DHM works, and how we can apply the science into our products.
Our research and development consultant
Dr. Fu Chen has over 20 years of experience working in the healthcare industry. He holds a PhD in pharmaceutical science and has published over a dozen papers in high impact peer reviewed journals, and is the holder of several US patents. He is an expert in nutrition science and product quality. He now leads our R&D efforts with the goal of creating innovative smart supplements to help people feel great and achieve more in life.
All made possible by a team of advisors
Our scientific advisory board is comprised of medical doctors, scientists, and hangover research advisors. They help guide our thinking around the latest health and wellness-driven research and product innovation.
Kevin Ewell, mph
VP, product innovation at Ritual
Dr. Daryl Davies, PhD
Professor of Clinical Pharmacy at the University of Southern California (USC)
Dr. Marc Lemay, PhD
Founder of supplefocus inc., dietary supplement expert
Shop the lineup
Proprietary blend of electrolytes and more to rehydrate and replenish.
Designed to enhance focus, boost productivity, and provide clean, focused energy.
Holistic sleep solution designed to help soothe your mind and body, so you can fall asleep fast and wake up refreshed.